A selected group of women who move, train, post, and live with intention.


We started this brand because we couldn't find activewear that felt the way we wanted to feel — quiet, considered, made to last. The Creator Club is built the same way.

If you create — on Instagram, TikTok, YouTube, anywhere — and your work overlaps with ours (training & movement, lifestyle, fashion, the moments in between), we'd like to hear from you.

We offer promotional packages to small, medium and large creators, and are currently expanding our creator club — a space to grow & create together, and inspire others along the way. Follower count doesn't determine fit. Content does.

A glimpse of what you get

· Early access to each new collection, before it goes public
· Exclusive discounts to select the pieces you create with
· A real collaboration budget when the fit is right — gifting, campaigns, and more
· Local gatherings — Antwerp, Amsterdam, Berlin, Stockholm ..
· 1:1 contact, content creation support, and so much more

Ready to start?

Fill out the form below and tell us a little about yourself — why you create, what drives you, and what makes your world move.

With love,
Team AW